Creating a brand is a methodical process looking at core values and tone of voice, imagery and audience which leads to logos, colour palette, fonts and copy. Getting branding right is so integral to any business. It influences everything and extends to print, packaging, digital, signage and communication…

CASE STUDY Uha Beauty is situated in Vogel Street in the centre of the characteristic warehouse area of Dunedin, New Zealand. Rebecca Banks came to me with the name Uha (meaning woman, femininity in Māori), an un-renovated space and a lot of ideas for her new beauty business. With this starting point we created a fully submersive brand and experience that reflects Rebecca’s values to it’s core.

Creative Direction & Brand Strategy
Graphic Design • Print • Web Design • Email Design • Signage

CASE STUDY Dunedin Craft Distillers is situated in Roberts Street in the centre of the characteristic warehouse area of Dunedin, New Zealand. I have worked for several years with this award winning company to design branding and marketing strategy, packaging, a SquareSpace website and print design. In a saturated market Dunedin Craft Distillers needed to stand out on the shelf and focus on what makes them unique. We created two tiers of spirits and evolved to introduce distillery tours with a focus on the use of bread waste and alcohol being made from scratch to appeal to the connoisseur. This is a company that stands by its values no matter what and produces some of the finest spirits in the world.

Creative Direction & Brand Strategy
Graphic Design • Print • Web Design • Email Design • Signage

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Print Design